1. Understanding BusinessWhat is your business all about# How is it going to OperateTarget audience (Global/LocalCompetitor study operating in same businessThis is something that will directly reflect your efforts (targeting wrong keyword will get all your efforts invain

This is something all seo do in their style, some do not emphasis more on 1st point (according to me which is very important) & shoot up with 3rd step then 2nd & 4thThey are the boss (More the submission to directories more the chance to rank top for targeted keyword)