If you aren't a web designer, this may be of little interest to you. If you do have a web site(s), and think that a banner swap program is a good way to get visitors, there's something you ought to know about MSN LinkExchange. "MSN" is the Microsoft Network, which bought LinkExchange a few months ago and I'll bet that has a lot to do with what has happened to what used to be a reasonable service.

To best understand my story, I ought to fill you in on banner swap programs in general -- in case you aren't familiar with the particulars: There are two major categories of banner exchange programs. You place code on your pages that allow a banner from the pool to show up. With the non-profit kind, you get an even swap. Each time someone else's appears on one of your pages, the banner you designed and submitted to the pool will appear on someone else's page