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Web Resources
Good tracking or analysis programs will tell you the click-path that people take through your site. The click-path is the sequence of consecutive pages that people follow as they go through your site. For example, if your visitors are not ending up on your order page, but following a sequence that leads them out of the site without ordering, you can look at your site again and correct the weak spots.Your hosting provider may have a built in traffic analysis program, such as Awstats and Webalizer. Both programs are excellent and if they are installed on your server you should take advantage of them. Just log into your account and view your statistics online
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You can analyze your site’s access logs using programs installed on your computer. I like the OpenWebScope program, available at www.openwebscope.com Get a trial version, analyze your site’s access log and you will end up with a report of visitor activity on your website. A similar program is offered by http://www.sawmill.co.uk/Paste java script tracking code to your pages. Several companies provide java script trackers. Once your tracker is installed, all you have to do is to log onto a site to see your stats. Some of the trackers are free, such as the one at http://extreme-dm.com/tracking. There are also various paid services that offer a similar method of gathering statistics.
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