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Miscellaneous Partners
The content has hype in its pages, which is something that I can forgive Mr. Prater for (he has to sell his book, after all). But once he settles down to the core content, the book begins to unveil, layer by layer, all that it takes to set up a neat business in the domain of software. Right from idea inception, through to developing the software, setting up a website, down to selling it and maintaining / upgrading it: in short, the entire works. And best of all, the entire content is presented in a very lucid style, without introducing any business management mumbo-jumbo
Which of the entrepreneurs who come to me will I recommend this book? As I mentally shortlist the probables, I think I am looking at the following qualities: - You must really, _really_ want to build a career in software business, for you really, _really_ see the potential that this domain has in the years to come. Remember, the book acts as a guide. You are being shown the way; but it is you who has to do the walking! - You must have the openness of mind to absorb new techniques of doing business. If you are used to your established methods of dealing with people and handling transactions, to the point that the thought of trying out something new gives you the goose bumps, then what to talk about software business, any new venture with its own model might be difficult for you to consider. I know I am putting it bluntly, but it *is* a cruel world out there
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