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Business
What then, should be on a marketer's priority list to position his site along its branding objectives? Design. Yes, design. The first thing a visitor encounters upon logging onto a site is the façade, not what's in it (read: content). Out of a number of stores, how did Dave pick which one to enter in the first place? He zeroed in on one that looked convincing and professional. For a moment, the long-term principle that content is king has to give way for design.
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As a site's design varies to a great extent as its nature of business does, there are no sets of standards for a proper design. While a conservative nuance fits the image of a management consulting company, it might look dull and boring for a teen apparel site. Colors, fonts, and graphics can be mixed together in variety of ways to come up with variety of combinations
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