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Business
In online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of constraints and imperatives for effective brand-building initiatives that revolves around leveraging and tweaking the building blocks of a website -- design and content.For starters, the nonattendance of physical element on the Internet disturbs the very nature of commerce. Consumers are deprived of their ability to feel and touch the products, interact with salespeople, and, of course, get an instant idea whether the store is credible
Business - Directory of business/finance/loan/mortgage related partner sites
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Computers - Directory of computer hardware/software/peripheral related partner sites
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Internet - Directory of webhosting/webdesign/internet marketing related partner sites
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Software - Directory of software related partner sites
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Web Design - Directory of web design/development related partner sites
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Web Hosting - Directory of web hosting related partner sites
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Web Promotion - Directory of search engine optimization/internet marketing related partner sites
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Web Resources - Directory of other web related partner sites
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Recreation - Directory of travel/hotel/cruise related partner sites
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Casino - Directory of online gambling/poker/blackjack/roulette related partner sites
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Health - Directory of online pharmacy/hospital/health related partner sites
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Shopping - Directory of online shopping/gift related partner sites
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Miscellaneous - Directory of all other partner sites
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Let's start with a real-life example. Say Dave walked into a jewelry store along one of Manhattan's chic districts to purchase a diamond ring. As he entered the store, he surveyed its physical attributes - decoration, salesperson, products, certifications - to see if the store had the credibility and capability to fulfill his desireWhile it is relatively straightforward for the jeweler (and any other brick-and-mortar business, for that matter) to instantly conjure up the sense of credibility, trustworthiness, and professionalism by tweaking its physical attributes, online retailers are left to figure out how pixels beamed from an 800x600-pixel screen can be merged harmonically to reach that objective
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