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Web Resources
Another important Internet statistic to keep you eye on are the referrers. A referrer is the website where a person was visiting prior to landing on your site. Search engines are important referrers, and sites that link to you are other referrers. Compare your referred traffic to total traffic and you will see how many people just typed in your url and how many came after seeing your link in another location.
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Knowing where your visitors came from is very important, but it is even better if you can get more details about this kind of traffic. That is why you should also look for the search terms that people used when coming from a search engine. Most trackers or log analysis program will give you the search terms that were used on the referring search engines.
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