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If you've hung around in the search engine optimization industry (a.k.a. SEO industry) very long, you've probably heard the debate on ethical SEO tactics. Or, as it is often put, white hat tactics versus black hat tacticsWhat exactly makes a search engine optimization tactic ethical or unethical? According to the dictionary, an ethical practice is one “conforming to accepted standards of social or professional behavior”. For search engine optimization, I believe that we should get at least some of the “accepted standards” from the search engines themselves
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Some SEO experts would interject that the search engines don't want search engine optimizers to exist at all, so if we ask the search engines, all search engine optimization is unethical. That's not true, though. Google itself says that “Many SEOs provide useful services for website owners...However, a few unethical SEOs have given the industry a black eye.” Some SEO experts would interject that the search engines don't want search engine optimizers to exist at all, so if we ask the search engines, all search engine optimization is unethical. That's not true, though. Google itself says that “Many SEOs provide useful services for website owners...However, a few unethical SEOs have given the industry a black eye.”
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