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Web Promotion
It is difficult to provide precise numbers because there are so many different variables that can come into play. What we tried to do was keep the variables as consistent as possible from one medium to the next. The ads in the business magazines were the most expensive but they provided the greatest audience reach (next to SEO) and because the size of the ad was larger than the newspaper and yellow pages ad. Radio came in as the next most expensive. We asked to run a 30-second commercial that would be aired 60-times in a month (the recommended number of airings was 100). Newspapers came in third only because the frequency option we selected was one ad appearing once per-week (Saturday issue) and because the size of the ad was fairly small. The yellow pages came in around the same cost as SEO, but what good is a yellow pages ad to an online business? SEO on the other hand, had one of the lowest costs, provided the greatest audience coverage, and with a 24x7 frequency.
Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category
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Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category
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Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category
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Software - Click the link on the left to visit our partner sites under software category
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Web Design - Click the link on the left to visit our partner sites under web design/development category
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Web Hosting - Click the link on the left to visit our partner sites under web hosting category
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Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category
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Web Resources - Click the link on the left to visit our partner sites under other web category
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Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category
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Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category
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Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category
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Shopping - Click the link on the left to visit our partner sites under online shopping/gift category
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Miscellaneous - Click the link on the left to visit our partner sites under all other categories
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Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Because of the variables, your numbers will be different than ours, but when you break them down to measure the overall costs (CPA, ROI)... the majority of you will see that hands down, SEO is the best option. It doesn't matter what form of advertising you are using... for online success, SEO really is the most cost effective and efficient way to promote your business. That's why SEO is gaining in popularity with everyone from small one-person operations to large, multi-national Fortune 500 companies
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