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Web Resources
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” - Philip KotlerMarketing must always be consumer-based. You may have a product that you absolutely believe is the best product on the planet earth, yet if you have no customers you simply have a good idea
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The best online marketing takes place when a netrepreneur gains a better understanding of the consumer.If you have an existing customer base and even 10% were willing to participate in an online forum based on your products or services you have a better chance of finding specific trends that may not be found in typical market trend reports.
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