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Business
Ask your clients or customers who have benefited from your product or service to give you a brief testimonial. Usually they're more than happy to help. But if they're stubborn, you may want to offer an ethical bribe by saying, "I'll take 15% off your next order," or "I'll include your name in a drawing for my $500 workshop." And if they need help producing one, you can write one and have them approve it. Make sure your testimonials are results oriented. Use specific numbers and amounts. For example, don't say, "I loved your tape album," or "Everyone thought you were a great speaker." These don't fly in this age of skepticism
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To increase trust use, "Your advice made me $40,000 in new sales the first month. We're on target to gross over one million dollars in sales this year. Thanks for your direction." Use a real name and contact information from your client. Don't use initials. It just screams phony. Include a full name, title, brand name, company, city, state (and if applicable), a photo, and a website URL
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