Too many websites bear no relation to the rest of their business' marketing initiatives. Everything your company does should reflect an over-riding ethos, point-of-view, and personality. If your marketing collaterals don't match your website presentation, you are confusing your audience. Is your Web-presentation integrated into your overall marketing plan?

once had a fairly large manufacturing client ask me to build a website based on a business card and ten 8x10 glossies of discontinued merchandise. This fellow was so paranoid that his competitors would see what he was doing that he hid his products from his customers. This business is now bankrupt. We've all heard the saying 'content is king'. Is content king on your website? Does your website adequately display and explain what you do, what products you sell, and what services you provide? Are there examples of your work? Are there testimonials from your customers? Have you provided information on how to order, how to use, and how to resolve problems? Is content really king on your website?