The Internet has changed the way the world does business. Today you can sell goods and services to someone across the world as easily as if they were across the street. Taking advantage of automation means we can take orders, deliver products and be paid all while we sleep. While the Internet offers business people many tools, perhaps the most important is the ability to communicate quickly and easily. While this ability offers huge advantages, it carries some dangers as well.

People like to buy from people they trust. Since the Web limits us primarily to the written word, how we use those words will either build up or tear down our credibilityWithout a voice for our customers and prospects to hear, or a face to show expression, how can we make sure that what we intend to say is what is heard?