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Web Promotion
Who will be responsible for analyzing, developing, implementing and measuring the success of your SEO programIs this considered the role of your IT department, Marketing department or some other individual(s) within your companyDo they have the time, knowledge, and resources to successfully implement and maintain your search engine optimization program? And do they really care if it works or not?
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Typically your IT department handles multiple daily tasks from trouble-shooting your company’s LAN or WAN to fixing the sales department’s laptops? Out of a busy IT person’s day, what priority and focus do you think he or she will commit to for your SEO program? And even if your IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.
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